UPDATE: Paul Waldman comes at the story from the opposite direction, explaining how the GOP has perfected the art of damage control in four easy steps. The first is the big one (emphasis added):
So must we focus in return. This controversy is about Rove. It's about Bush. It's about Republicans endangering national security for petty political gain. It's about neocons fixing the facts around the policy so they could invade Iraq.
Waldman's other three steps are perfectly straightforward:
For good measure, he goes on to remind us just how unprincipled Rove is and always has been - the raw grabs for power, shady tactics, filthy whispering campaigns, personal and professional destruction of opponents, and now possibly treason in his quest to win at any cost.
Best is this quote from Ron Suskind, writing two years ago. Though he's referring to Rove, for my money his words could serve as the epitaph for the entire Bush Administration.