Some background: Peter Daou, who managed Kerry’s internet campaign and publishes the much-read Daou Report (now behind the Salon subscription wall), has been studying the interaction and messaging power of netroots, traditional media, and the political establishment. In his earlier essays The Triangle: Limits of Blog Power and The (Broken) Triangle: Progressive Bloggers in the Wilderness, he observes that
the left messages in isolated pieces, while the right has linked its units into into a strong functioning triangle. (Here, have a graphic courtesy of Corrente.)
His point is that the media is not necessarily biased one way or the other - say what you will about reporters trending left and owners trending right - but that the right plays the media better than we do. Far better. So where the right has an “intricate interplay of Republican persuasion tactics, media story-telling, and 21st century information flow,” the left has bloggers talking hellish reality while Beltway Democratic strategy is still "two parts hackneyed sloganeering and one part befuddlement over the stifling of their message."
His latest installment, Matthews, Moore, Murtha, and the Media, is a must read.