Netroots alone lack the critical mass to change a media narrative, both because we're small and because we're not yet legitimate. We need established opinion-makers to pick up and continue any buzz that we start. We did this with the Trent Lott/Strom Thurmond story and then again with the Plame case and the attorney general firings scandal. But we failed in lots of other cases (the Downing Street Memo comes to mind).
Now with McCain's housing gaffe story, Paul Rosenberg thinks we're at last starting to close Daou's Triangle, creating a powerful synergy between blogs, traditional media, and the political establishment. We're just at the beginning of this task, but the prospect of building a functional progressive message machine is hugely important and exciting.
Next up on our agenda: overplaying the POW card.
UPDATE: Eric Boehlert discusses smackdown power and why swift-boating isn't what it used to be.
UPDATE 2: Writing from the Big Tent in Denver, thereisnospoon says that Goliath is beginning to notice David.